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For the launch of the new IRRESISTIBLE Eau de Toilette, Givenchy Parfums unveils the three great winners of its #irresistibleisme challenge, which was opened in February this year on the @givenchybeauty TikTok and Instagram platforms.
Over 3000 people from all walks of life and nationalities took part in this unifying challenge by presenting irresistible choreographies, driven by an incredibly compelling energy. Out of the 15 preselected candidates, Sarah Monteil (France), Adam Khalil (Greece) and Maya de Saeger (Belgium) were eventually selected as ambassadors for the digital campaign of the new IRRESISTIBLE Eau de Toilette.
In the video clips shot in May in Paris and unveiled as of today on the @givenchybeauty TikTok and Instagram platforms, each of the three winners shares her/his creative energy and expresses her/his uniqueness through a dance movement… A real invitation to let go to embody the new exhilarating fragrance by Givenchy!
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