The Zolotas New Year’s Good Luck Charm

Pendant charm 2014 “Alcyone” in silver gold plated with a matt finish and satin cord.
Price: 30 euros

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Alcyone or kingfisher is the seabird with the beautiful colors that is believed to bring some warm and sunny days in the heart of winter, also known as “Halcyon Days”. Therefore, her existence has been connected with beautiful symbolisms such as optimism, hope, calmness and joy while in many areas and cultures her presence indicates good luck. Alcyone owes her name to one of the most important philosophers of Ancient Greece, Aristotle.
According to Greek mythology, Alcyone was the daughter of Aeolus, god of winds and lived happily with her husband Ceyx. Their love was admirable so when Ceyx was lost at sea, the Greek Gods transformed her into a seabird, thus her love for her husband would last forever. In order to protect Alcyone’s eggs from the severity of winter, Aeolus restrained the winds, calmed the waves and gave to people 14 warm and peaceful days.
For the year 2014, ZOLOTAS house created a special charm, a contemporary twist with references to tradition and Greek culture, to welcome the New Year. The “Alcyone” charm carries all her special symbolisms and depicts the calm waves and 14 sunrays that illuminate the special meaning of love, serenity and joy her myth reflects.

At the dawn of each New Year, since 1895 the ZOLOTAS House creates a symbolic precious charm which according to tradition will bring good luck to its holder.
ZOLOTAS is pleased to announce that every year his charm collection will be supporting a noble cause of a charity organization. For the year 2014, “Alcyone” charm collection will support the noble cause of ELEPAP, a foundation for the protection and rehabilitation of children with physical disabilities and developmental difficulties. Part of the sales will be donated to the praiseworthy cause of ELEPAP.
Online Store: www.zolotas.gr
Stores:
10 Panepistimiou Avenue, Athens 106 71.
Tel. (0030) 210 36 01 272
9 Stadiou Avenue., Athens 105 62
Tel. (0030) 210 32 21 222