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Marilyn Monroe has been posthumously appointed as the new face of Chanel No. 5, fifty-one years after her death.
The screen siren once admitted that the fragrance was the only thing she wore to bed at night.
Chanel will roll out a print and TV campaign featuring Monroe later this fall.
Saving face: Chanel has posthumously appointed Marilyn Monroe as the face of its No.5 fragrance
It will feature Marilyn in her heyday, posing with a bottle of Chanel No. 5 nestled in her cleavage in an archival photograph by Ed Feingersh.
The house recently discovered the audio recording of a 1960 interview Monroe had with Georges Belmont, then editor-in-chief of Marie Claire magazine, where she speaks about the perfume’s well-appointed place in her wardrobe.
The classic: Chanel No. 5 was introduced in 1921
‘You know, they ask me questions. Just an example : “What do you wear to bed ? A pyjama top ? The bottoms of the pajamas? A nightgown?” So I said, “CHANEL No.5,” because it’s the truth… And yet, I don’t want to say “nude”. But it’s the truth !,’ she said of the fragrance in the unearthed recording.
Monroe takes over the No. 5 reins from the fragrance’s former, Brad Pitt, who was paid a reported $7 million for his services for the brand.
The No. 5 fragrance, long considered a perfume classic, was first introduced in 1921. At the time, Gabrielle Chanel said of the scent: ‘I want a woman’s fragrance that smells like a woman.’
There is no word if Chanel is paying Monroe’s trust for use of her likeness.
Monroe has been receiving an added boost of relevance in commercial pop culture as of late.
Last October, MAC cosmetics released a range of Monroe-inspired makeup. And in February, Macy’s rolled out a range of junior’s clothing inspired by the Hollywood icon.
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